Business Structure Guidance Series: Feminine + Masculine Balance

Welcome to our ninth post in our Business Structures Series. We share practices we implement in our own business in hopes of facilitating dialogue with other creative, conscious entrepreneurs like you. If inspired, please comment with any questions or additional advice you would like to share on the topic.


Masculine energy is focused, direct, forward moving and action-oriented. It gets things done! The “masculine” in your business is the part of your business that holds the structures, takes direct action and does all the planning. Things like creating a revenue plan, creating budgets for your programs, creating a launch calendar (exactly what dates you will launch your offerings), pricing your programs…all of those things are the “masculine” side of your biz.

Feminine energy is all about beauty, creativity, inspiration and intuition. It moves more like water, rather than in a straight line. It flows. It receives. The “feminine” in your business is the part of your business where you spend time being the visionary and creator. So whenever you daydream on your couch about what you want your business to look like in 5 years, the time you spend in your creative space when you create your latest offerings or content and the time you spend helping your clients–those are the things that represent the feminine side of your business.

Now–here’s the REALLY important part:

If we go too far into the masculine side of our business… we become overworked, too structured and rigid, we suffer from exhaustion and our creative ideas totally dry up. We feel unhappy and burdened by our business and want to quit. We burn out.

If we go too far into the feminine side of our business…we start to get that “airy-headed” feeling. We spend a lot of time in daydream land and we don’t take a lot of action. We suddenly start to feel foggy and confused about what we do and how we should express it and hold back. Then we start to feel a sense of guilt over not taking enough action in our business and that makes our creative ideas shut down and we feel even worse.

Going too far into either masculine or feminine in your business is a recipe for unhappiness and stuck-ness.

The NEW paradigm of success in business involves balancing both the feminine and the masculine in your business. And understanding that success isn’t just about how much you made last year, it’s about how happy and well resourced you were while doing it.

How do we balance our masculine and feminine in our businesses?

Here’s how: The masculine energy works best when it sets up structures and holds the perimeter for the feminine energy to do her dance and do her flowy, beautiful, creative thing. When the feminine energy has a structure/perimeter to hold her while she does her thing, she suddenly feels really safe and happy, because there is this lovely perimeter/structure to keep her safe while she floats around. As a result, she becomes even MORE creative and pregnant with juicy ideas that are soul-aligned and that magnetize people to you.

So, if you really want true inner and outer success in your business, you will put your masculine in service of the feminine in your business.

Putting the masculine in service of the feminine in your business, means taking the time to set up the proper structures (your revenue plan, your launch plan, your yearly budget), so that your feminine can relax and surrender into that structure because she knows exactly what her goals are for that year and exactly how she’s going to go about it.

Clarity leads to unbounded creativity. That takes a lot of stress off of you and releases you from “not knowing what might happen” so that you can go off and be the creative genius that you are and do your great work, while the “annoying left-brained stuff” is taken care of.

In the current state of your business do you need to integrate more masculine or feminine energy to you can continue to move forward and thrive?